'Counterintuitive' Acura ILX pricing strategy is paying off 'Counterintuitive' Acura ILX pricing strategy is paying off November 10, 2019 dzadmin Comments 0 Comment Executives decided to take a chance with the 2019 model, giving it a heavy freshening inside and out, along with a deep price cut. The result was a surprise mostly because the plan worked better than expected.