Disney invests $1B in OpenAI in deal to bring characters like Mickey Mouse to Sora AI video tool
By KELVIN CHAN, AP Business Writer
Disney is investing $1 billion in OpenAI and will bring characters such as Mickey Mouse, Cinderella and Luke Skywalker to the AI company’s Sora video generation tool, in a licensing deal that the two companies announced on Thursday.
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At the same time, Disney went after Google, demanding the tech company stop exploiting its copyrighted characters to train its AI systems.
The OpenAI agreement makes the Walt Disney Co. the first major content licensing partner for Sora, which uses generative artificial intelligence to create short videos.