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AI slop ad backfires for McDonald’s

AI slop ad backfires for McDonald’s

By Nilesh Christopher, Los Angeles Times

People aren’t lovin’ it.

McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube after some consumers said the AI-slop-filled tongue-in-cheek take on the holidays was distasteful.

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The ad, titled “It’s the most terrible time of the year,” was a satirical take on holiday realities. It showed a series of short, chaotic clips of people braving the winter, tripping while carrying overloaded gift bags, getting stuck in tangled lights, burning homemade cookies or starting an unexpected cooking fire during a family gathering.

The ad agency TBWANEBOKO collaborated with film production company Sweetshop, whose Los Angeles-based directing duo Mark Potoka and Matt Spicer shot the film. The 45-second ad was created for McDonald’s Netherlands. read more

Oreo is bringing zero-sugar cookies to the US

Oreo is bringing zero-sugar cookies to the US

By DEE-ANN DURBIN

Rejoice, New Year’s dieters: Oreos are getting a sugar-free option.

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Mondelez said Tuesday that Oreo Zero Sugar and Oreo Double Stuf Zero Sugar will go on sale in the U.S. in January. They’re a permanent addition to the company’s Oreo lineup.

It’s the first time Mondelez has sold sugar-free Oreos in the U.S. They’re already sold in Europe and China, the company said.

Mondelez said consumers are increasingly seeking what it calls “mindful indulgence,” and the new Oreos will fill an existing gap in the market for sugar-free sandwich cookies.

Others have also noted the trend toward healthier snacks. In a report earlier this year, the market research company Circana found that a majority of Americans are seeking out snacks they consider “good for them.” Conagra Brands, which makes popcorn and Slim Jim meat snacks, said in a recent snacking report that Millennials and Generation Z consumers, in particular, are seeking portion-controlled and wellness-focused snacks. read more

First of 30 oil lease sales planned for Gulf of Mexico draws $300 million from companies

First of 30 oil lease sales planned for Gulf of Mexico draws $300 million from companies

By MATTHEW BROWN and MATTHEW DALY

WASHINGTON (AP) — Oil companies offered $300 million for drilling rights in the Gulf of Mexico on Wednesday in the first of 30 sales planned for the region under Republican efforts to ramp up U.S. fossil fuel production.

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The sale came after President Donald Trump’s administration recently announced plans to allow new drilling off Florida and California for the first time in decades. That’s drawn pushback, including from Republicans worried about impacts to tourism.

Wednesday’s sale was mandated by the sweeping tax-and-spending bill approved by Republicans over the summer. Under that legislation, companies will pay a 12.5% royalty on oil produced from the leases. That’s the lowest royalty level for deep-water drilling since 2007. read more

Legoland Florida near Orlando names new president

Legoland Florida near Orlando names new president

Brian Bacica has been appointed president of Legoland Florida Resort, which includes its namesake Winter Haven theme park, water park, Peppa Pig Theme Park, Sea Life Florida Aquarium and a handful of hotel properties.

Bacica’s most recent position was as president of Busch Gardens Tampa Bay theme park, a role he assumed in July. Before that he was president of Six Flags Great Adventure in New Jersey for two years.

“Legoland Florida Resort is entering an incredibly exciting period of expansion and innovation, and I’m honored to lead the team as we deliver on some highly anticipated park updates,” Bacica said in a news release.

Before taking the helm Legoland Florida Resort, Brian Bacica was president of Busch Gardens Tampa Bay and Six Flags Great Adventure theme parks. (Kurt Nelson/Innovative Images)
Before taking the helm Legoland Florida Resort, Brian Bacica was president of Busch Gardens Tampa Bay and Six Flags Great Adventure theme parks. (Kurt Nelson/Innovative Images)

In February, the theme park plans to introduce Galacticoaster, an indoor family-friendly roller coaster. It’s part of a $90 million plan by owner Merlin Entertainments Group that includes a similar ride at Legoland California.

“With major investments like Galacticoaster on the horizon, we have an extraordinary opportunity to build new experiences that spark imagination, strengthen family connections and elevate Central Florida as a must-visit destination for families,” he said. read more

What the Federal Reserve rate cut means for you

What the Federal Reserve rate cut means for you

By CORA LEWIS, Associated Press

NEW YORK (AP) — The Federal Reserve cut its benchmark interest rate by a quarter point Wednesday for the third time since September, bringing its key rate to about 3.6%, the lowest in nearly three years. Before September, it had gone nine months without a cut.

The benchmark rate is the rate at which banks borrow and lend to one another, and the Fed has two goals when it sets the rate: one, to manage prices for goods and services, and two, to encourage full employment. The benchmark rate also affects the interest rates consumers pay to borrow money via credit cards, auto loans, mortgages, and other financial products.

Typically, the Fed might increase the rate to try to bring down inflation and decrease it to encourage faster economic growth, including by boosting hiring. The challenge now is that inflation remains higher than the Fed’s 2% target but the job market has cooled. The government shutdown had also prevented the timely collection and release of some data the Fed relies on to monitor the health of the economy. read more