AI slop ad backfires for McDonald’s
By Nilesh Christopher, Los Angeles Times
People aren’t lovin’ it.
McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube after some consumers said the AI-slop-filled tongue-in-cheek take on the holidays was distasteful.
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The ad, titled “It’s the most terrible time of the year,” was a satirical take on holiday realities. It showed a series of short, chaotic clips of people braving the winter, tripping while carrying overloaded gift bags, getting stuck in tangled lights, burning homemade cookies or starting an unexpected cooking fire during a family gathering.
The ad agency TBWANEBOKO collaborated with film production company Sweetshop, whose Los Angeles-based directing duo Mark Potoka and Matt Spicer shot the film. The 45-second ad was created for McDonald’s Netherlands.
