Winn-Dixie is going all-in on Florida. Will the gamble pay off?
Southeastern Grocers, the parent company of the century-old Florida chain Winn-Dixie, is gearing up for a major rebrand that involves closing dozens of locations and remodeling several others.
Come January, Southeastern Grocers will become The Winn-Dixie Company.
The firm will sell most of its out-of-state stores to other grocers. This includes 32 Winn-Dixie stores and eight Harveys Supermarkets in Alabama, Georgia, Louisiana and Mississippi.
Chairman and CEO Anthony Hucker told the Tampa Bay Times that the company plans to double down on Florida, opening new locations and improving old ones.
“Our brand is built on deep local routes and authentic connections, and really can’t be replicated by national chains,” said Hucker.
This is his first big test as the company’s leader. Earlier this year, he organized a consortium of investors to buy Southeastern Grocers back from Aldi.
Winn-Dixie has weathered several storms in the past decade. In 2018, Jacksonville-based Southeastern Grocers filed for bankruptcy, shuttering several Winn-Dixie stores in the process.