Mattel dipping toe into water parks, starting with Orlando
Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along with Barbie, Thomas the Tank Engine and Hot Wheels theming.
Creative and operational work is underway, led by Orlando-based Martin Aquatic.
“It is an opportunity to play with one of the cornerstone brands in Americana,” said Josh Martin, president and creative director. “For the Mattel Wonder projects, we are the creative lead for all the design and layout of storytelling, as well as the aquatic engineer of record, where we do mechanical, electrical, structural.”
Mattel announced this week its intention to create five water parks — dubbed Mattel Wonder Indoor Waterparks — with Orlando targeted as the first location. Where exactly they will go has not been revealed.
“We’re not fully ready to announce what those locations are,” Martin said. That information may be shared as early as next month, he said.
Some vendors have been selected, he said, including Canada-based OpenAire, which makes an aluminum-glass building with a retractable roof.