Haven’t made a will yet? Startup has new AI tool to help
In 2017, Cody Barbo told a room of investors that he was getting married in a month. His friend asked him this question: “Hey man, you’re getting married. Do you have a will?” Barbo froze, threw out a mild swear word and answered, “I should probably have one.”
Barbo is the CEO of Trust & Will, a San Diego company that simplifies the creation of estate planning documents by drafting documents with its lawyer-vetted software.
Eight years later, Barbo is married and his family has grown.
So has his company. Trust & Will, based in San Diego’s Bankers Hill, has helped more than 1 million families make estate plans, Barbo said in an interview from his Dallas home office.
“Normally you pay thousands of dollars up front to do this with an attorney, or hundreds to thousands of dollars for those updates, for that ongoing guidance,” he said. “This is the democratization of estate planning.”
It has raised more than $80 million from venture capital and corporate investors including Moderne Ventures, American Express, AARP and Northwestern Mutual. Last year, the company became “cash-flow positive,” startup speak for hitting profitability, and then secured a Series C round of capital this year. It employs around 110 people, up from around 80 in 2023.
