Orlando Sentinel 150: Tourists have long loved Orlando; Disney made it a whole new world
As part of the Orlando Sentinel’s 150th birthday, on the first Sunday of each month, we will report on a topic that helped shape the Central Florida of today and how we covered that topic. This month, we cover tourism and theme parks.
Before there were thrill rides, costumed characters, nightly fireworks spectaculars and millions of out-of-towners, Central Florida had a very big draw for tourists: The sun.
The warmth and natural beauty of the Sunshine State drew Northerners seeking seasonal escapes and setting the table for Central Florida’s tourism industry to bloom. Decades later, Walt Disney’s strategic, secretive land purchases would ignite the transformation of Orlando into the “theme park capital of the world.”
Today, more than 75 million tourists travel to Orlando each year, filling more than 130,000 hotel rooms in the area and spending $60 billion at theme parks and other attractions. The hospitality industry employs more than 290,000 people. Tourists’ extended visits fill Orlando International Airport with arrivals and departures, jam roads with rental cars and fill local coffers with more than $380 million in tourism-tax dollars, some of which are used through Visit Orlando to entice even more people to come to Central Florida.