Florida gets 2nd-quarter tourism boost driven by domestic visitors
TALLAHASSEE — Florida saw increased tourism during the second quarter of 2024, while it continues trying to get the international market back to pre-pandemic levels.
With the totals driven by tourists from other parts of the U.S., Visit Florida on Thursday estimated the state had 34.2 million visitors during the April-through-June period, 1.64 percent more than during the same period in 2023.
For the first six months of 2024, the state had an estimated 74.8 million visitors, a 1.4 percent increase from the first half of 2023.
Gov. Ron DeSantis’ office sent out a news release describing the new totals as the “greatest second-quarter tourism numbers in Florida history.”
Travelers from other parts of the U.S. accounted for 92 percent of Florida’s second-quarter visitors.
The estimate of 31.5 million domestic travelers was up 1.8 percent from the second quarter of 2023 and 8.7 percent higher than in 2019, the last full year before the COVID-19 pandemic slammed into the state.
After a huge drop in tourism early in the pandemic, Florida initially focused on attracting people from other parts of the U.S. before shifting attention to the international market.
