Landlords beware: Rent-shamers are calling out overpriced listings online
By Jack Flemming, Los Angeles Times
LOS ANGELES — The Facebook post seemed straightforward enough, offering up a newly built ADU rental in Burbank. Two bedrooms, two bathrooms, 1,000 square feet. A private yard. Finishes “you wouldn’t find in any other ADU.”
The price? $4,500 per month.
“Dam, ya’ll need to chill out!! $4,500 for an ADU??”
“Let the rich become richer having the poor paying their mortgage.”
“The greed is VERY REAL here.”
“No wonder there are no pictures. Unless the house is gold plated, it’s not worth it.”
People poured in with comments and emoji reactions ranging from laughing to angry. Before long, the post became a digital dogpile, with users tagging others to join in on the fun.
The doomed listing became another case of “rent shaming” — a modern, perhaps inevitable, phenomenon that’s sprouting up across Facebook housing groups and other platforms as rent continues to soar across Southern California.
Landlords see it as a headache, a needless trend of cyberbullying that exacerbates well-meaning efforts to find tenants. Renters see it as a higher calling — a form of resistance and a way to call out overpriced listings.