When is Black Friday? Here’s what you need to know before you shop
By Amanda Barroso, NerdWallet
Black Friday is the day after Thanksgiving — this year, Nov. 29 — and it has typically been the kickstart to the holiday shopping season. Hundreds of retailers launch special in-store and online sales that are meant to encourage shoppers to check items off their list.
Black Friday is a time when businesses are able to move from “the red” (operating at a loss) to “the black” (making a profit). While Black Friday has a rich history, this narrative began in the 1980s and has stuck with the holiday ever since.
Predicting Black Friday trends
You can count on Black Friday sales to deliver intense competition and widespread discounts that stand out from other times of the year. Here’s what else to expect this shopping season.
Record-high holiday spending
The National Retail Federation estimates that winter holiday spending during November and December could reach $989 billion, a record high and up from $955.6 billion in 2023.
Shoppers will spend an average of $902 on “core holiday spending,” with $641 going toward gifts and $261 for seasonal items, the federation said on an Oct. 30 media call.
