Brightline reports record ridership, but fewer commuters, as rail line emphasizes longer haul travel
After six years as one of South Florida’s longest running startup companies, Brightline, the high-speed railroad line, has finally reached its desired inflection point: Most of its passengers are now traveling to and from Orlando.
In a recently released monthly ridership report to investors for June, the company said total ridership was 223,369 at an average fare of $55, with long-haul customer numbers rising month over month to a record of 139,307 passengers “due to growing repeat customers as our service to Orlando ramps up.”
“In June, repeat customers booked over 60,000 long-haul trips, a 7% ratio of our marketable database of approximately 860,000 individuals as of June 1,” the report said.
But short-haul ridership consisting of commuters sharply declined to 84,062 versus 149,536 in June 2023, reflecting “ongoing seat capacity constraints and the discontinuation of our commuter pass product in June.”
Brightline management has repeatedly said that its ultimate goal was to attract long-haul passengers traveling between South and Central Florida.