Merlin buys Wheel at ICON Park, restores name to Orlando Eye
The Wheel at ICON Park is The Orlando Eye once again after the 400-foot-tall Ferris wheel sold Monday to Merlin Entertainments, the British group that owns Legoland.
The sale puts the wheel on Orlando’s International Drive back in the hands of the company that first operated it from 2015 to 2018. It also unites it with two other Merlin properties at ICON Park, Madame Tussauds Orlando and Sea Life Aquarium Orlando.
Merlin and ICON Park did not reveal the sale price.
“Today’s acquisition of the [Orlando Eye] in the vitally important tourist hub of Orlando demonstrates our gateway strategy in action,” said Merlin CEO Scott O’Neill, referring to the company’s “mega-clusters” of attractions around the world, including the similar London Eye in England.
The Eye is now the fifth Merlin attraction in Florida. Others are Legoland Florida and the adjacent Peppa Pig Theme Park in Polk County.

Chris Jaskiewicz, president and CEO of ICON Park on International Drive, said he was “proud that Merlin recognized the global appeal of this attraction, and of ICON Park as a destination, in selecting us as the site to expand their popular brands in Central Florida.”
