NHTSA's Heidi King defends CAFE rollback as more consumer-friendly NHTSA's Heidi King defends CAFE rollback as more consumer-friendly August 5, 2018 dzadmin Comments 0 Comment NHTSA chief Heidi King says the Trump administration’s proposal to curtain the government’s fuel-economy program is the result of a more transparent, consumer-driven policy that will put innovative technology in the hands of more drivers.