BMW exec explains why automaker changed its electrification strategy

BMW exec explains why automaker changed its electrification strategy

BMW’s i subbrand has been the company’s technological trailblazer since the i3 full-electric city car was launched. The flagship iNext concept pushes the subbrand to new levels. The subbrand’s boss, Robert Irlinger, spoke about BMW’s electrification strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *