As the F-150 got bigger and pricier, Ford saw an opening

As the F-150 got bigger and pricier, Ford saw an opening

For years, Ford used the F-150 as the rationale for not selling the Ranger in the United States, arguing it didn’t want to cannibalize sales of its best-selling nameplate that generates the bulk of its global profits. But the F-150 has now simply grown too large and too expensive for some buyers.

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