Behind Mini’s Las Vegas Sphere ad that touts new in-car digital assistant ‘Spike’
Pereira O’Dell exec describes the advantages, and challenges, of creating an ad for the massive structure.
Tesla ready to launch its long-delayed Cybertruck
The EV maker is now displaying Cybertrucks in showrooms before the Nov. 30 event. One salesman in California said reaction to the stainless-steel behemoth has been ‘love it or hate it.’
GM says UAW strike cost $1.1 billion, announces stock buyback, boosts dividend
Union workers this month ratified the contract with GM, which extends through April 2028 and won support from 55 percent of the nearly 36,000 UAW members who voted.
Mercedes-Benz to pull flagship EQS SUV EV out of U.S. factory
The shuffle is intended to make room at the 6-million-square-foot Vance, Ala., assembly plant for the higher-volume GLC EV.
Nearly 4,000 dealerships urge Biden to ‘slow down’ on EV push
In a letter sent Tuesday, the dealerships urged Biden to “slow down,” citing an EPA proposal from April that could push battery-powered vehicles to 60 percent of new-vehicle sales by the 2030 model year and 67 percent by 2032.