Holiday airfare is down. Why isn’t travel spending?
By Craig Joseph, NerdWallet
Holiday airfare is down, but Americans are planning to spend more than ever on holiday travel.
A September 2024 report by online travel agency Kayak shows domestic holiday airfare is at its lowest level in three years. Compared to last year, Christmas and New Year’s flight prices are down 9%, while Thanksgiving flight prices are down 6%.
Consumers feeling the pinch from inflation and dwindling personal savings rates may rejoice. However, lower airfare doesn’t mean people are spending less on travel.
An October 2024 survey by NerdWallet found that nearly half of American adults plan to spend money on flights and hotel stays during the 2024 holiday season (between November 21, 2024 and January 8, 2025). These holiday travelers plan to spend $2,330, on average, on these expenses — nearly a 20% increase over 2023’s average of $1,947.
That’s a big jump in holiday travel spending. So where are those extra dollars going?
Higher hotel prices
Holiday hotel prices are up 4% compared to 2023 — $353 per night vs. $338 per night in 2023 — according to data from Kayak. For shorter hotel stays, that small price increase may not make a huge dent in someone’s budget. But during the holidays, when people might be planning longer stays and multi-day celebrations, those differences can add up.