The way to voters’ hearts? It must be memes and TikTok, influencers say
Jim Saksa | (TNS) CQ-Roll Call
Politics, it is said, is the art and science of persuasion. A politician gathers power by convincing people — but needs to get their attention first. And who better to give advice on that than those pied pipers of the internet: influencers?
That was partly why a crowd of Capitol Hill communicators gathered last Friday to hear from the likes of V Spehar and Maria Comstock, who have millions of followers on TikTok.
The other reason: networking. Hosted by the Democratic Digital Communications Staff Association, it was the group’s first in-person conference since 2019. Sessions at “Digital Day 2024” ranged from a crash course on “mastering short-form video” to tips on how to get the most out of a lawmaker’s franking privileges.
While current or former Hill staffers led most of the panels, the group also invited a few certifiable social media stars to share their secrets, including Comstock, who uses her channel to interview her dad and other self-described retired spies. And the keynote speaker was Spehar, who earned 3.1 million followers by posting short videos recounting the day’s news from underneath a desk (and from a progressive perspective).