GM, Cruise demand Ford drop 'BlueCruise' name for hands-free driving
GM contends Ford’s use of the BlueCruise name infringed on GM’s Super Cruise and other GM trademarks for automated driving, such as Hyper Cruise, as well as Cruise’s trademarks.
GM contends Ford’s use of the BlueCruise name infringed on GM’s Super Cruise and other GM trademarks for automated driving, such as Hyper Cruise, as well as Cruise’s trademarks.